Asset Operations Management

• Performance Auditing & Optimization: Regular assessments of hotel operations to identify inefficiencies and recommend improvements.
• Operator Oversight: Monitoring third-party operators to ensure contractual compliance and alignment with ownership goals.
• Operational Benchmarking: Comparing performance metrics against industry standards to drive operational excellence.
• Capex Planning & Oversight: Lifecycle planning, budgeting, and execution oversight for capital improvements.
• Technology Integration: Advising and implementing tech solutions (PMS, CRM, RMS) to streamline operations.

Stakeholder Communication and Reporting

• Owner Representation: Acting as liaison between ownership and operator to ensure transparency and alignment.
• Customized Reporting Dashboards: Delivering real-time KPIs, financials, and forecasts in user-friendly formats.
• Quarterly and Annual Performance Reviews: Comprehensive updates on financial, operational, and strategic milestones.
• Conflict Resolution and Mediation: Navigating disputes or misalignments between stakeholders professionally.

Financial Management and Budget Control

• Annual Budget Review & Validation: Ensuring budgets align with strategic objectives and market realities.
• Cost Control & Procurement Optimization: Identifying savings opportunities and leveraging bulk purchasing.
• Forecasting & Financial Modeling: Creating dynamic models for profitability forecasting and scenario planning.

• Market Feasibility & Demand Analysis: In-depth studies to determine project viability and market positioning.
• Brand Selection & Negotiation: Evaluating and securing optimal branding and management partnerships.
• Positioning & Repositioning Strategy: Creating and executing strategies to enhance brand perception and value.

Acquisitions

• Asset Due Diligence: Full operational, legal, and financial audits of potential acquisition targets.
• Valuation & Underwriting: Supporting deal valuation, risk assessment, and investment returns modeling.
• Deal Structuring Support: Assisting in negotiations, joint ventures, and financing structures.
• Transition Planning: Operational handover, rebranding, and reorganization post-acquisition.

Development

• Site Selection & Feasibility Studies: Supporting developers in identifying viable locations and market needs.
• Concept Development: Creating the right hotel concept aligned with market demand and owner vision.
• Design Oversight: Guiding architectural and interior design processes to ensure operational functionality and brand alignment.
• Project Management & Pre-Opening Support: Managing timelines, budgets, and pre-opening activities to ensure smooth launch.

Food & Beverage

• Concept development and implementation: Developing bespoke Food and Beverage concepts.  Facilitate effective implementation
• Operational evaluation and gap analysis: Analysis Food and Beverage operations, present a gap analysis with execution plan

Commercial Strategies

• Revenue Management: Help hotels optimize pricing, channel mix and business mix to maximize RevPAR and create profitable business model driven by demand analysis
• Sales: Creating a suitable sales plan per segment factoring in the market opportunity and maximizing the hotel’s USP
• Marketing: Build digital strategy, brand positioning, content marketing, and performance campaigns 
• Competitors Analysis: Analysis market competitor reports and develop plans to obtain market share.

HR & Administration

Introduction

In today's fast-paced business environment, the most successful organizations are those that invest wisely in their people, processes, and internal systems. Dhiaffa offers a suite of strategic and operational HR & Administration services designed to streamline your business, optimize workforce performance, and enhance organizational culture.

Core Offerings