National Omani Hospitality Company (Dhiaffa) was established to provide specialized expertise in the management and operation of hospitality assets, with a focus on enhancing profitability and operational efficiency. Established to improve the performance of hospitality assets in the Sultanate of Oman, the company plays a pivotal role in supporting the operation of hotels, restaurants, and other establishments that offer distinctive experiences.
The company is committed to employing innovative technologies and methods to increase revenue, improve guest satisfaction, and achieve cost savings. With a strong focus on operational excellence, Dhiaffa ensures that all its assets achieve their financial objectives and meet stakeholder expectations.
As a key part of Omran's overall strategy, Dhiaffa operates with two objectives: stewardship and support of its assets. In addition to overseeing day-to-day operations, the company collaborates closely with hotel and asset management teams to ensure the highest standards of service delivery, operational efficiency, and financial performance.
Ultimately, Dhiaffa is a key player in shaping the future of the hospitality sector in the Sultanate of Oman by improving operations, enhancing guest experiences, and achieving sustainable growth within the sector.
We seek to instill the essence of Omani hospitality into our company, blending our cultural richness with a global vision.
We strive to establish ourselves as the leading hospitality asset management company in Oman, providing comprehensive and integrated hospitality services that combine local expertise with a global approach. We aspire for the hotels and restaurants within our portfolio to become global ambassadors of Omani hospitality, showcasing our culture to the world.
Asset operations management, especially in sectors such as hospitality and hotel management, goes beyond the traditional view of "control" or simply overseeing activities. This role relies on a collaborative approach, where asset managers work closely with notaries and other stakeholders to improve operations and ensure optimal asset performance.
In short, asset operations management is about finding a balanced approach that combines operational efficiency and legal compliance, while providing strategic insights and practical support to improve the overall performance of the hotel or hospitality asset. It is a role based on expertise, communication, and proactive support.
Asset managers offer specialized knowledge, not just on operations, but also on the market, its trends, and even the legal framework that impacts property management. By working closely with notaries and other legal professionals, asset managers can help ensure smooth transactions, overcome any potential legal obstacles, and ensure that all operational activities align with the broader business strategy.
Asset managers are enablers. They provide guidance and support to ensure efficient operations, which increases profitability while reducing risk. They also work closely with notaries to ensure compliance with legal requirements and contribute to creating a superior working environment for delivering high-quality services, which is essential in the hospitality sector.
In addition to day-to-day operations, asset managers help owners or investors maximize the potential of their assets. Asset managers collaborate with legal experts, such as notaries, to streamline procedures, avoid potential legal risks, and ensure investment optimization in terms of financial and operational performance.
Asset managers leverage their expertise in hotel operations, such as cost management, service quality, and guest experience, to provide tangible support to the hotel team. This may mean working with hotel managers to improve revenue management, guest satisfaction, and even reduce operational costs without compromising quality.
Effective asset management requires collaboration across departments—finance, operations, legal, marketing, and others. Working together with auditors and other stakeholders helps align the strategic direction of the asset and establish a unified approach to problem-solving.
Dhiaffa's scope of work encompasses a wide range of activities aimed at improving the management of hospitality assets, increasing operational efficiency, and increasing profitability within the hospitality portfolio.